The script is an essential component of any voice over session. It is thus essential that the script for voiceovers must receive a high level of attention from all the parties involved.
In many cases, the advertising agency has a separate team writing the script. This approach of compartmentalizing work might speed up things but the results are often not acceptable for voiceovers. According to many veteran voiceover actors, a badly written script is their number one pet peeve. The second one is a badly organized script that is haphazard at best and does not follow the intended flow.
These bad scripts are one reason why many voiceovers go horribly wrong with a number of retakes required to remedy the damage. In many cases, voiceover actors have been known to throw out the script and come up with their own version.
Several voice over actors offer script writing and review services alongside their main offering. This value added service is meant to weed out bad scripts that could cause a lot of headache further down the road. It is important to note that spoken vernacular is very different from the written language. What looks very good and powerful copy may come out sounding weak and unimpressive during the voiceover.
Storyboarding is a technique hat works equally well with visual and audio components of the campaign. It is important to make a storyboard for voiceovers so that the script could have an outline. This outline is used to divide the script into manageable blocks. The copy of the script should follow the storyboard very closely. This way, there is no chance of the script jumping off the timeline and annoying both the recording technicians and the voice over actors.
The imagery associated with the words is a very important factor. In many voiceovers, the actor is often disassociated with the visual component of the campaign. It is important to understand that words carry ideas that are usually translated into visuals by the brain. The script must follow the visuals (if any). In cases where there are no visual, the script designer and writer must consider the visual impact of the dialog or the taglines.
The style of the script is also essential to both the voice over actor and the audience. A majority of voiceovers fail because of the inability of the script to carry on the required style of the dialog. In many cases, the voice over actor is able to rectify this issue by using the rise and fall of the voice but there is nothing they could do about bas tone of the script.
Finally, the script must connect with the audience. Since the whole idea of a script is to allow the voice actor to convey the message to the audience, it must focus on the details of the message.
Writing a good script requires a lot of practice and expertise. Consulting the designated voice over actor is a great way of ensuring that things so smoothly and that there are no hiccups along the way.
In many cases, the advertising agency has a separate team writing the script. This approach of compartmentalizing work might speed up things but the results are often not acceptable for voiceovers. According to many veteran voiceover actors, a badly written script is their number one pet peeve. The second one is a badly organized script that is haphazard at best and does not follow the intended flow.
These bad scripts are one reason why many voiceovers go horribly wrong with a number of retakes required to remedy the damage. In many cases, voiceover actors have been known to throw out the script and come up with their own version.
Several voice over actors offer script writing and review services alongside their main offering. This value added service is meant to weed out bad scripts that could cause a lot of headache further down the road. It is important to note that spoken vernacular is very different from the written language. What looks very good and powerful copy may come out sounding weak and unimpressive during the voiceover.
Storyboarding is a technique hat works equally well with visual and audio components of the campaign. It is important to make a storyboard for voiceovers so that the script could have an outline. This outline is used to divide the script into manageable blocks. The copy of the script should follow the storyboard very closely. This way, there is no chance of the script jumping off the timeline and annoying both the recording technicians and the voice over actors.
The imagery associated with the words is a very important factor. In many voiceovers, the actor is often disassociated with the visual component of the campaign. It is important to understand that words carry ideas that are usually translated into visuals by the brain. The script must follow the visuals (if any). In cases where there are no visual, the script designer and writer must consider the visual impact of the dialog or the taglines.
The style of the script is also essential to both the voice over actor and the audience. A majority of voiceovers fail because of the inability of the script to carry on the required style of the dialog. In many cases, the voice over actor is able to rectify this issue by using the rise and fall of the voice but there is nothing they could do about bas tone of the script.
Finally, the script must connect with the audience. Since the whole idea of a script is to allow the voice actor to convey the message to the audience, it must focus on the details of the message.
Writing a good script requires a lot of practice and expertise. Consulting the designated voice over actor is a great way of ensuring that things so smoothly and that there are no hiccups along the way.